The Brand
The
Story
Babylon was founded in Bologna in 1984, born from the belief that fashion is not merely about clothing, but about a way of being.
What distinguishes our company is a constant sense of movement — a continuous desire for new challenges that translates into increasingly ambitious projects, new goals and fresh perspectives. This spirit of evolution is also reflected in our e-commerce platform (www.babylonstyle.it), which has carried Babylon’s fashion philosophy and vision to every corner of the world.
We are convinced that the best thing that can happen to a garment is to be worn. Today, Babylon clothing and accessories are just a click away, ready to be experienced, lived in, and worn every day.
THE FOUNDER
Babylon was created by Bruno Morreale, born in Bologna on 23 March 1952.
Starting his career as a sales representative for small clothing companies, he developed a deep understanding of the fashion industry. His professional journey led him to collaborate closely with Centergross in Bologna, where experience, intuition and entrepreneurial vision came together — giving life to the Babylon brand.
Our Values
Experience
Built on decades of industry knowledge, Babylon draws strength from real expertise — shaping garments with purpose, precision, and understanding.
Vision
Babylon looks forward without forgetting its roots, transforming ideas into collections that evolve with time and culture.
Authenticity
Every piece reflects a genuine identity — honest design, true materials, and a brand that stays faithful to its essence.
Wearability
Clothes are made to live in. Babylon designs pieces meant to be worn, moved, and experienced every day.
Timelessness
Beyond trends, Babylon creates styles that endure — pieces that remain relevant, season after season.
Babylon
Style
More than a stylistic exercise, Babylon is defined by a shared DNA — a vision that unites femininity, innovation, elegance, versatility, and creativity. This identity runs through the three collections that shape the brand, each designed by a different stylist, each expressing a distinct personality while remaining unmistakably Babylon.
Babylon Collection embodies refined elegance and innovation, designed for a woman with a sober, confident style. Eureka explores contemporary trends with boldness and creativity, created for women who want to express their individuality and feel truly unique. W Les Femmes celebrates glamour and sophistication, offering refined silhouettes and precious fabrics for a woman who values elegance in every detail.
Babylon speaks to dynamic women with character — women who know what they want and express themselves naturally, without excess. Different attitudes, different sensibilities, united by a cosmopolitan spirit and a shared desire to feel unique.
Every Babylon creation is rigorously produced in Italy. Made in Italy is an essential value, the cornerstone of our quality and craftsmanship, and a commitment we proudly uphold in every collection.
W LES FEMMES
BABYLON COLLECTION
EUREKA